SMS often leaves the rest lagging behind in terms of effectiveness as a marketing channel. And yes, it does have a place in B2B Marketing
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janlgordon's curator insight,
April 25, 2017 5:17 PM
I selected this article from Curatti written by Eleonora Zolotaryova
Your website may need a major upgrade in order to stay current.
Make Your Website More Successful
To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.
Zolotaryova provides the right steps to take to make the necessary changes.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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janlgordon's curator insight,
March 14, 2017 1:51 AM
I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.
It's important to build solid objectives in order to be successful in social media marketing.
Common Social Media Mistakes
While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.
Naylor explains what to avoid and how to properly grow your social brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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donhornsby's curator insight,
March 14, 2017 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
janlgordon's curator insight,
January 9, 2017 8:30 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully engage your customers with great service on social media through mobile technology.
Improving customer service online is beneficial to growing your business.
Better Social Mobile Customer Experience
Your social media connections have specific expectations that need to be met. I agree that your business can better provide for your customers by understanding how they communicate on mobile.
Fabrizio shows you several ways to improve your customer service strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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janlgordon's curator insight,
December 12, 2016 3:28 PM
I selected this article from Curatti written by Shelly Kramer because it explains the growing influence of Generation Z digital consumers.
By understanding the habits of teens and tech your business can better reach them.
Improve Your Brand Influence With Generation Z
In the information age it's important to understand the younger generation on their level in order to be successful in reaching them. I agree that your business can learn a lot about their buying and shopping behavior as you discover the latest trends.
Kramer explains what the future holds for teens and technology.
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janlgordon's curator insight,
December 5, 2016 4:29 PM
I selected this article from Curatti written by Paolo Fabrizio because it explains how to successfully integrate social channels into customer service.
It's important to be active with your customers on social media in order to build trust and sales.
Improve Your Social Customer Experience
Great customer service begins with active and engaged social interactions. I agree that your business can better reach your community by communicating with them where they are most active.
Fabrizio shows you several ways to improve your customer service strategy through social media.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/gIOc306Q5ha
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Daniel Gonzales's curator insight,
December 6, 2016 6:35 PM
Delivery, demand, and timing!... Don't miss this article, awesome share for any team ;-)
janlgordon's comment,
October 4, 2016 10:45 AM
Thank you @Bovee & Thill's Online Business Communication Magazines :-)
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janlgordon's curator insight,
April 26, 2017 2:20 PM
I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.
You can reach your business clients through specific mobile strategies.
Exploring the Mobile B2B Experience
Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.
Zeng shows you several ways to improve your marketing strategy through social mobile.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/wb4530bctVP
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janlgordon's curator insight,
March 16, 2017 9:41 PM
I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.
It's important to use the right keywords for your niche to grow your reach on Instagram.
Improve Your Following on Instagram With Hashtags
Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.
Herman explains how your posts can attract the right followers for your brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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Read full article here: http://ow.ly/ptX6309ZigZ
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Vanessa Ong Li Wen's curator insight,
March 19, 2017 10:39 AM
As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.
janlgordon's curator insight,
January 25, 2017 9:27 PM
I selected this article from Curatti written by Avinash Nair
Three ways you can improve your website design
Top Reasons to Update a Website
Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.
Nair goes over the what to look for when assessing your business's most important online real estate.
Here's what caught my attention:
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janlgordon's curator insight,
December 27, 2016 8:27 PM
I selected this article from Curatti written by Daniel Newman because it provides insights on the state of marketing in 2017.
Visibility is still an important factor in developing a marketing strategy.
Understanding The New Marketing Trends
How customers see your business impacts your visibility online. I agree that in order to garner their attention in this next year you need find out what they are looking for in a brand, and why.
Newman shows the latest changes in marketing and the impact that digital technology has played.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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janlgordon's curator insight,
December 9, 2016 9:48 PM
I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.
Having the right knowledge can boost your online sales results.
Improve Your Online Marketing Strategy
Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.
Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.
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Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
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janlgordon's comment,
October 28, 2016 10:52 AM
@oconnorandkelly @BSN & @Luciana Viter thank you :-)
janlgordon's comment,
September 7, 2016 10:38 AM
Thank you @malek @Anna @Jenne @Dejan Nikolic @MiniTool Software & @Negotei Elena :-)
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I selected this article from Curatti written by Orla Forrest because it explains how to run a smart SMS marketing campaign with better results.
You can reach your prospects through specific SMS strategies.
Exploring the Mobile SMS Marketing Method
When a business sends out a marketing text message it can get either get deleted or missed. I agree that your customers will respond as you reach them with the right approach.
Forrest shows you several ways to improve your SMS marketing strategy for more sales.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/MtqX30btO8e
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today