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Scoop.it!
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element Via janlgordon 
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Scoop.it!
These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". Via janlgordon
Darius Douglass's curator insight,
April 16, 2014 5:51 PM
Talent usually separates itself from the crowd. Social Media is no different. When you have become informative and dependable, people will begin to rely on your judgement. 
janlgordon's comment,
April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment,
April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.
How to stand out online for more business success.
Branding Tips to Improve Your Reach
It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.
Daniels provides information on the latest in branding for business.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF.
Read full article here: http://ow.ly/6Ozl306SrEx
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today