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When you can send a prospect a well-crafted article that addresses his exact question, you've got a powerful tool. You'll get extra points if it's published in a major news source in your industry or has high engagement via social media.
So what is the best way to actually get pen to paper (or fingers to keys) and start laying out some prose? Given my seventh-grade love for alliteration, here are the five steps I use when trying to bring out my inner Hemingway: Environment, Exploration, Extraction, Expansion, and Editing....
Via Jeff Domansky, Carlina1950
9 Tips of Jeff.>>>>>>>>>> plus 5 Steps to make the Writing Process. El proceso para escribir mejor.
I really like the first two. I think those are key.
For us, writers