Business Improvement and Social media

With the rise of the digital age, there are plenty of ways to get your business’ voice heard, but don’t discount the importance of your blog. Blogging is a valuable investment that your business should…

Want to know how to create a blog that supports business growth? This is a step by step guide to a profitable small business blog!

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

Some have been home runs and some have been strikeouts.

But there are seven in particular I really like and want to share with you....

We’ve recently concluded a significant research effort across our different sites/newsletters that evaluated the effectiveness of different lead generation pieces.  This represents more than 1,000 titles across 10 industries.

The title of your lead gen content marketing item accounts for 82% of the variance in performance. 

This is the single most important performance factor.

Certainly, you want good content, ideally on a topic that will perform well, but the reality is that the title is hugely important.  Of course, when we are talking about performance/effectiveness, it’s a question of whether someone will choose to download it.What did our research find?  Here are the 7 Key Factors to creating the most effective title....

Problem is, actually creating all these beautiful visuals isn't exactly every marketer's forte. Oh, another problem? Design software can cost an arm and a leg (plus all the classes you need to take to learn how to work the darn stuff).

But there's good news -- there are plenty of free and easy-to-use tools out there that can make you look like a master designer. This post will break down 21 of our favorites so you too can create visuals and images that'll make your marketing pop. Get ready to create visualizations, banners, infographics, and more like a total pro....

Guest blogging is still as effective a tool as any to generate visibility and awareness for your brand website and it’s also a slow, yet efficient method to position your brand in comparison to the competition. However, it’s important to remember that you will want the best content to be uploaded to your very own website. In other words, don’t waste your copywriter’s talents on blog posts for other sites. While these may contain valuable links for your back linking profile and will help boost your writers’ authorship prowess, nothing will generate more of a buzz than good, potentially viral content on your very own site.

As all top social media marketing agencies know, nowadays it’s becoming easier than ever to get the ball rolling in terms of virality – and it’s all thanks to social media. It’s almost free and it allows you to target your audience through increasingly refined methods. It’s also an excellent venue for potential client support issues that may arise, departing from a particular piece of content....

Writing - A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. 

If you’re like me and writing up to eight posts per week while juggling multiple businesses, it can be seriously draining.

So out of pure necessity, I’ve experimented with a plethora of different tools to aid me in the process of generating new content ideas.

Some have been home runs and some have been strikeouts.

But there are seven in particular I really like and want to share with you....

We need to talk about social sharing counts. Content marketers have developed a serious addiction to them that I think is bordering on unhealthy–and I’m saying this as one of the folks on the team …

When you can send a prospect a well-crafted article that addresses his exact question, you've got a powerful tool. You'll get extra points if it's published in a major news source in your industry or has high engagement via social media.

So what is the best way to actually get pen to paper (or fingers to keys) and start laying out some prose? Given my seventh-grade love for alliteration, here are the five steps I use when trying to bring out my inner Hemingway: Environment, Exploration, Extraction, Expansion, and Editing....

Are you one of Instagram’s over 300 million users? Are you behind any of the 30 billion images that have been pinned on Pinterest? Have you watched some of the over 1 billion Facebook videos viewed on the social network every day?

I’ve yet to come across someone arguing that images don’t work on social media. We all love visuals, and the statistical evidence is there to back it up. Pinterest is second only to Facebook in driving referral traffic to websites. Tweets with photos get 35 percent more retweets on average. The list goes on and on.

Visuals are your key to success on social media. But not everyone who attaches an image to every Google+ post or Tweet is seeing their following grow or their engagement increase. This is because not all images are treated equal on social media. There are a number of factors which influence how well your image will perform, and how it will contribute to the success of your post.

So how do you choose social media images? We’ve offered some guidelines below...

If you want to learn how to write a blog then you need to understand your customers and write content that they are going to find useful and engaging. Do your homework and you will get more traffic, more click and more leads.... 21 tips for better blogging...