Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

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I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful content strategy.

Help create a more efficient and growth oriented action plan for your articles.

12 Great Content Marketing Tools

In order to improve your online visibility you need to have the right resources in place. I agree that in order to attract more readers it's important to take advantage of what's available.

Gilbert provides the best tools to help make your content reach a larger audience.

Here's what caught my attention:

• Keep your content fresh and draw people in with interactive graphics. Ion Interactive works well to create infographics, white papers, and more without having to be tech savvy.

• High quality images are essential in order to not lose valuable visitors. With Polar Fox you can fine tune and edit your photos like a professional without the high cost of hiring a designer.

• Improve your email messages with more insights. ConvertKit is a simple tool to use for your target market and includes integration from major marketing services like LeadPages, Gravity Forms, ect.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/3iu0307ml9s

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I selected this article from Curatti written by Susan Gilbert because it provides the best resources that will help you build a successful content marketing strategy.

Build a larger audience and increase visibility with better content.

12 Tools to Build a Blog Online

When it comes to building more leads and sales you need to have build authority in your niche with compelling copy. I agree that taking advantage of the right resources will help you become more successful.

Gilbert recommends the best tools and apps that are the most commonly used for content marketing. You will be able to better reach your community who will want to share your articles.

Here's what caught my attention:

• Find out what how your content is performing while keeping track of the latest trends with Content Launch. You can use this tool to both organize and produce articles for your readers.

• Gather the latest news to share with your community with ContentGems. This smart resource provides ideas along with targeted keyword search and filters.

• Create a story of your brand with Slidely. Share your content on social media and produce a promo piece for your business.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Pixabay.

Read full article here: http://ow.ly/yvy8306fz8s

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4 helpful tools around a specific area of your business.

I selected this article from Curatti written by Ruchika Sharma
 because it provides insights on how to improve your content with keyword research.

Create a monthly action plan for your articles with the right keywords.

How to Use Keywords Effectively

Content should be made for your target audience. I agree that you can reach more people by conducting research to discover the most applicable topics.

Sharma explains the basics of content planning through keyword research.

Here's what caught my attention:

• Narrow down your focus to ten keywords that you would like to see ranked high on Google. Take a look at what is already showing up in the #1 spot.

• Go to Google and research titles, descriptions, and H1 tags. This will give you insights into your competitors' rankings and which organic keywords they are using.

• After conducting research you should have at least 50 keywords on your list for your brand. The next step is to formulate long tail words that fit your niche and copy.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/lca9308qPhB

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Jenn Herman because it covers how to attract more subscribers through social media.

Use social media to increase your email subscribers and influence.

How Email Goes Hand-in-Hand with Your Marketing

If you run a blog then you know how important it is to build a large list of subscribers. I agree that in order to reach more people you should include social media in your strategy.

Herman explains several ways to leverage your community and attract more subscribers.

Here's what caught my attention:

• Include a message and optin on your Facebook profile on your Page. Use a professional, eye-catching image and profile photo to attract attention.

• Take advantage of live video and attract an audience in real-time. Be sure to include a strong call-to-action at the end of your broadcast.

• Host a contest or giveaway with a dedicated sign-up page that directs your social media community to your website. Include beautiful images and/or videos to make your message stand out.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Fb18306tAPp

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Bryan Kramer because it provides insights on how to to create a solid content marketing plan.

In order for your brand to be noticed it takes both quality and the right strategy from your blog.

Improve Your Content Marketing

Your message should engage and educate your audience. I agree that you can reach more people by understanding the right methods for producing content.

Kramer explains the basics of content marketing and how to clear up any confusion in order to be more effective.

Here's what caught my attention:

• Choose the right audience to focus on such as millennials or older adults. This will help you craft an article that speaks to their needs and desires.

• Discover the best way to share your content through an ROI standpoint. Combine traditional marketing methods with digital techniques.

• Take the time to map out the desired outcome of your marketing efforts. Determine the personas of each individual within the buying process.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/WTuR3066k4M

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today