Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it provides insights on the affect of digital marketing on consumers.

Understand digital marketing and avoid common mistakes

Dispelling Digital Marketing Myths

Effective marketing is not difficult -- it just takes a specific strategy. I agree that in order to best reach your audience you need to know what works and what does not.

Brenner explains what digital marketing means to your business and how to make it successful.

Here's what caught my attention:

• It's good practice to consistently produce great content. Articles need to be quality, and grab the reader's attention.

• A negative reaction online isn't always a bad thing to happen. Avoid trolls, but engage with those who are your loyal audience.

• Digital marketing encompasses many different mediums from blogs to email, and more. Be sure your content in these places is relevant to your target market.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/Szpe30cB7pe

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Alice Elliott because she explains the importance of including a CTA in your blog posts.

Attract more readers with a focused call-to-action in your posts.

How to Create an Great CTA

Many of us include a call-to-action on our websites -- but our articles should have this, too. I agree that this will improve your chances of having your readers take action after reading the message.

Elliott explains what a difference a focused call-to-action can make in your blog posts.

Here's what caught my attention:

• Never assume that the reader knows exactly what to do after they read your blog post. Show them what to do and how.

• Ask your readers to share the post on social media with their friends and family members. This is a great way to attract a larger audience.

• Choose a subject that is easy to relate to. Write about how you feel encouraging your readers to join in on the conversation.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/62Ua30aMjLd

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create quality content your audience will love.

Fuel your marketing efforts with fresh, original content.

Content Marketing Success Strategies

Many marketers publish articles in order to boost their visibility online. I agree that you need to have a plan in place that will take your marketing to the next level.

Selby explains the impact of great content on your business growth.

Here's what caught my attention:

• Transform your old content into new blog posts. For example, create a video how-to guide or promote a series of posts in an eBook.

• Avoid stepping over the line of recreating articles and plagiarism. Use tools like Feedly to help find ideas and repurpose what you already have.

• Be selective when it comes to using user-generated content. This is where the comments section on your blog can be helpful in encouraging feedback.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

.

Read full article here: http://ow.ly/Fm3h30ajBR0

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Alice Elliott because she explains why your blog posts are seeing a decline in comments.

Learn why your articles are not getting as much feedback as they did a few years ago.

Why Blog Comments are on the Decline

It can be difficult for any blogger to see a lack of response after working hard on a blog post. I agree that in order to attract comments you need to evaluate how your blog is being perceived.

Elliott explains the reasons why blogs are not experiencing the same amount of comments that they once did.

Here's what caught my attention:

• First, take a look at your topics and find out whether these are actually what your audience wants to read. Second, is your content a conversational style? If not, it may need to be tweaked.

• Don't avoid a subject that is serious in nature -- you might be losing readers because of it. Write what your subscribers are looking for instead of playing it safe.

• Put both personality and passion into your content. Reveal more about yourself personally, and back up what you say with facts.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of Alice Elliott.

.

Read full article here: http://ow.ly/SL6Z30cx2Xd

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Catherrine Garcia
 because it provides insights on how to find the best topics for your blog content.

Finding fresh, original content can be a challenge for bloggers.

How to Find Trending Content

Content should keep your audience interested and engaged. I agree that you can be successful by using the right methods and resources to find what is shared the most.

Garcia explains the best steps to content research.

Here's what caught my attention:

• It's still very important to find the right keywords for your topics. Use Google's tools to discover what's most popular and trending.

• Jump into question and answer websites and social media curation resources into order to discover the most popular headlines and ideas in your niche.

• Use blog comments to not only gain valuable feedback, but to learn more about what your readers want. It's there that you'll see discussions that pertain to questions they need to have answered.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

Read full article here: http://ow.ly/J1bs30anKmC

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

In our latest Curatti interview, Alice Elliott talks about all aspects of blogging, including blog commenting.

"In the interview I mention my commenting book and my latest 90 Days Challenge to Commenting Mastery. Now I don’t usually plug my own stuff, but once you’ve read the rest of this post and realise you need to perfect your commenting skills, this is a great place to start."

Elliott covers the benefits of commenting even for the non-blogger in order to build your network and influence.

She writes: "commenting can be a great way to hone in on your writing skills. Just like Twitter, you have a limited space to have your say. But even though it’s a bit more than 140 characters, there’s still a knack to writing a comment that is meaningful, proactive, readable and suitably enthusiastic enough to be accepted and welcomed."

Watch the full video here.