Business Improvement and Social media
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Creating an Authentic Brand Story to Improve Trust

Creating an Authentic Brand Story to Improve Trust | Business Improvement and Social media | Scoop.it

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

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Be Yourself: The How To Of Story Selling

Be Yourself: The How To Of Story Selling | Business Improvement and Social media | Scoop.it
Another secret: Sales is a lot like dating. No, really.
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