Business Improvement and Social media

I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

Attract a larger audience with audio content.

Why Your Business Needs Audio Content

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

Kramer explains the impact of audio content on your business marketing reach.

Here's what caught my attention:

• Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

• Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

• It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

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