Business Improvement and Social media

It’s not necessarily that this is an insanely hard job. But there’s so much that you could possibly do and measure and look at, that just jumping in on a whim will definitely lead to overwhelm.   You need a plan. That includes knowing what you’re looking at and why, and having a process for monitoring and analyzing their content. That way you know your focus and won’t get distracted by all those other things you could look at. Here are some of my favorite resources and tools for getting the job done: