Scarcity Marketing is all around us. We see it in timed and “while supplies last” offers, in emails and on TV. This article from Wade Harman shows how you can benefit from this method. It is another in our “Great Articles You may have missed” series. Scarcity Marketing As a marketer, you don’t think in…
Via janlgordon
I selected this article from Curatti written by Wade Harman because it provides insights on compelling your audience to buy through the psychology of scarcity.
Consumers want to grab the next great product before it goes away.
How Scarcity Marketing Affects Buying Decisions
When products become a hot commodity online your customers will be more apt to make a purchase. I agree that understanding the psychology behind this can help your business leverage an effective marketing plan.
Harman explains the power behind this principle with the right methods to use.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Lead/Featured Image: Pixabay.
Read full article here: http://ow.ly/QWwl308k3rf
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