Business Improvement and Social media

I selected this article from Curatti written by Helen Miller because it shows you how to boost your brand with a stand-out website.

Branding and website development and design are not the same thing.

Promote Your Brand with a Strong Website

You can take your business image to a new level with the right design and content strategies. I agree that it's not just one method that will make this successful.

Miller provides examples and advice on establishing a brand identity that gets seen.

Here's what caught my attention:

• If your website is outdated there are new templates you can try in WordPress. Use a new design to help tell your brand story and establish your brand name.

• Before telling the story of your company find out first what your core values are, the strengths of your skills, what you want to be known for, the personality of your brand, and how you will stand out from the rest in your industry.

• Optimize your LinkedIn profile to make it more professional. Use a custom headline with a clear summary of what you have to offer your prospects.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/SGfX30chbO1

This post was sponsored by Template Monster (in case you hadn’t guessed!)

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I selected this article from Curatti written by Scott Aughtmon because it explains the scientific process behind our brain response to compelling content.

Understand what drives people to respond to a story.

Study Reveals Engaging Content Wins Over Readers

The creative locations in the brain respond to certain types of storytelling. I agree that in order to attract an audience you need to understand what how they respond.

Aughtmon shows us how the mind if affected when presented with a catchy story.

Here's what caught my attention:

• Stories activate larger areas in the brain – ones that "represent different aspects of meaning." Our mind isn't just listening, but it's also engaging.

• The study shows that our brains are trying the comprehend what's happening in a story. It acts like a computer and starts to analyze the data.

• Our minds will try to anticipate what is going to happen next. The brain actually sees what is being described visually.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123RF.

Read full article here: http://ow.ly/5oox306XfiI

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I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

Create a story that will grab your ideal customer's attention.

New Customer Approaches for Content

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

Jantsch explains how to make the story of your audience core to your brand.

Here's what caught my attention:

• Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

• Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

• Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Read full article here: http://ow.ly/DBzS30aqelQ

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The designer had no design training or entrepreneurial experience. So she built her brand on what she knew: her own story

We all of our own story and need to share it