Business Improvement and Social media

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

By measuring your results you can move toward a more profitable business online.

Solve Marketing ROI for Better Results

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

Brenner explains the first steps toward improving your marketing ROI.

Here's what caught my attention:

• Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

• It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

• Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Lead feature image: 123rf

Read full article here: http://ow.ly/zej030bC44A

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

I selected this article from Curatti written by Shelly Kramer because it explains how to best measure your social network ROI.

B2B marketers need to show the value of their social media strategy.

Is Your Marketing Strategy Generating New Business?

It's important to get an accurate assessment of your social media marketing. I agree that B2B's need to back up their claims with hard data in order to win over their clients.

Kramer shows how to effectively gather the right information and metrics in order to build a solid marketing profile.

Here's what caught my attention:

• Your conversions are an important element into showing how well your social networks are attracting new leads. Take a look at the qualified leads these channels are delivering as well as the closed deals because of these.

• It's more important to have social shares than engagement. That is because people don't often engage with content -- but sharing displays its relevancy.

• Two way communication or feedback is a good sign that your community is interested in your content. You need to be building the right kind of audience who will want to buy your product or service.

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/28gw3061XLE

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today