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From
curatti
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines Via janlgordon 
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By now, you should know just how important a good social media strategy is for your business. But do you know what pitfalls and mistakes you need to avoid? Via janlgordon
janlgordon's curator insight,
March 14, 2017 1:51 AM
I selected this article from Curatti written by Ian Naylor because it explains how to develop a strong social media strategy that works for your business.
It's important to build solid objectives in order to be successful in social media marketing.
Common Social Media Mistakes
While you can create a social media account and begin tweeting or posting this will not guarantee solid growth. I agree that it takes focus and dedication to get real results.
Naylor explains what to avoid and how to properly grow your social brand.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/ybsN309SFzZ
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
donhornsby's curator insight,
March 14, 2017 9:46 AM
Do you invite comments on your Facebook page? When your followers leave comments on your Facebook page, do you reply? Do you participate in discussions with your fans on your Twitter account? If not, then you are missing out on a tremendous opportunity to build goodwill.
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"How important is the follower count on your social media?". Hint: quality beats quantity, but there's more to it than that! Via janlgordon
janlgordon's curator insight,
February 16, 2017 7:55 PM
I selected this article from Curatti written by Jenn Herman because it provides a close look at the types of social media followers your business needs to have.
It's important to have a community that is invested in your brand.
The Importance of Quality Social Media Followers
While you can grow a large audience quickly this may not necessarily be a benefit to your influence online. I agree that is it better to focus on the quality of the follower and not the big numbers.
Herman explains how to attract authentic followers who are interested in what your business has to offer.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/gjZC3095h6x
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". Via janlgordon
Darius Douglass's curator insight,
April 16, 2014 5:51 PM
Talent usually separates itself from the crowd. Social Media is no different. When you have become informative and dependable, people will begin to rely on your judgement.
janlgordon's comment,
April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment,
April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014. Via janlgordon
Siri Anderson's curator insight,
February 1, 2014 9:16 AM
Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc. 
Frederic Hohl's curator insight,
February 2, 2014 5:55 PM
What talents in digital marketing companies will look for in 2014
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The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible. Via janlgordon
janlgordon's comment,
June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
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From
curatti
Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts toMore Via janlgordon
janlgordon's curator insight,
April 28, 2017 6:24 PM
I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right followers.
It's important to attract the right followers for your target market to authentically grow your reach on Instagram.
How to Have a Quality Following on Instagram
It's tempting to look more at the number of followers rather than how they are actually benefitting your brand. I agree that you can improve your mobile strategy by attracting the right people.
Herman explains how to best grow your profile with the right connections.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf.
Read full article here: http://ow.ly/Kx1930bhhCU
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here. This is another installment in… Via janlgordon
janlgordon's curator insight,
February 24, 2017 11:16 PM
I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.
The new digital-centric world and customer reach.
New Customer Approaches Emerge in the Digital Age
If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.
Zambito explains different methods of reaching your audience in the midst of a digital age.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123RF. . Read full article here: http://ow.ly/wIcL309lnAo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today 
Chuck Bartok's curator insight,
February 27, 2017 10:41 AM
The Digital Age has allowed savvy business persons to really know their Customer Persona
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"In a Forrester report, it is made clear that marketers have grasped Mobile mind shift in consumers." Via janlgordon
janlgordon's curator insight,
August 12, 2016 7:29 PM
I selected this article from Curatti written by Shelly Kramer because it explains how marketers can better understand how mobile is affecting consumer behavior.
In order to meet the expectations of your target market you need to know what is driving their buying decisions.
The Shifting Attitudes of Customers in a Digital World
Mobile usage has a strong influence on what people are searching for in order to make a final buying decision. I agree that businesses need to take full advantage of what this new marketing method has to offer.
Kramer shows us how to shift our focus to fully leverage a successful mobile strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Image: Courtesy of 123rf . Read full article here: http://ow.ly/asgV303cfn5
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today
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I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how … Via janlgordon
Wanda J. Barreto's curator insight,
April 1, 2014 10:22 AM
Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad. El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.
En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte. Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar. Yo también lo estoy practicando.
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You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important. Via janlgordon
Albert Green's comment,
September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings. And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all. 
Karen Tracey McCarty's curator insight,
January 30, 2014 12:07 PM
Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.
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Infographics have become more popular with the rise of social media, fuelling the need for instant results by providing content in bite-size chunks. Via janlgordon
Deb Nystrom, REVELN's curator insight,
January 27, 2013 6:05 PM
An infographic on infographics and trends on visual communication. Very relevant to learning quickly and memorably. ~ Deb |
I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.
There are three phases to search engine optimization that can help improve your website visibility.
3 Pillars to SEO Success
You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.
Singh provides 3 ways you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/wZEj30cnonl
Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo
Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today