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From
exela
What is Tripwire Marketing?
Tripwire marketing involves segmenting your leads based on interest and selling them a low-priced entry level item before buying into your main item or service and then further upselling them from there.
Confused? Let me break it down for you. The process revolves around the tripwire offer itself. The tripwire offer is a low-cost, painless offer that is easy for your prospect to buy into. So instead of asking someone to buy, for example, your monthly fitness subscription service for £30 per month, you would first offer them your complete subscription service for 30 days for just £1.
This is not only something painless for them to purchase, but teases them to what you offer as a full package.
Via Martin (Marty) Smith
