Business Improvement and Social media

Smart marketers make informed decisions based on data gathered from analytics platforms and processes.

Yet far too few marketers have a firm grip on their analytics. A whopping 87% of marketers consider data the most underutilized asset in marketing organizations, according to the 2015 Global Data-Driven Marketing Survey by Teradata.

Why do people share? The Psychology of Sharing reveals groundbreaking research conducted by The New York Times Customer Insight Group, that fills this knowledge gap.

The social media I signed up for isn't the same today. So what's the hard truth about social media today that you need to know? What can you do about it?

Speed is one of the major characteristics of the digital age, and marketing helps to set the pace. Entrepreneurs and decision makers in the advertising field have the task of designing messaging that appeals to consumers in an ever-evolving landscape. Due to this constant change, a variety of trends have emerged.

Are you responding to your customers' tweets on Twitter? If not, you could be losing out on revenue and loyalty, according to a new Twitter study.

New research shows that social media is more effective when it's been used for multiple years.