#B2B Is Customer Success the same thing as Customer Support?  | Business Improvement and Social media | Scoop.it
There’s a common misconception that Customer Success is just a more advanced version of Customer Support for SaaS companies. The core logic looks something like this: When customers aren’t happy, you throw Support at them until they’re happy. Happy customers = successful customers = renewals. Ergo, Support orgs that drive happiness = Customer Success orgs.... Read More

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