Business Improvement and Social media
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Rescooped by Ricard Lloria from Work Futures
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Re-Evaluating the Value of Social Media

Re-Evaluating the Value of Social Media | Business Improvement and Social media | Scoop.it

Today’s value system in social engagement can be summed up in 5 Vs. With each update, we look for something in return and each represent a shifting balance between…

 

1) Vision (I learn something, I’m inspired);
2) Validation (I’m accepted or justified);
3) Vindication (I’m right, cleared);
4) Vulnerability (I’m open); and
5) Vanity (Not egotism, but accidental narcissism. I’m important),

 

These 5 V’s coalesce differently with each update and produce distinct emotional results based on the measure we apply to our own actions, reactions and inactions.


Via Kenneth Mikkelsen
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Rescooped by Ricard Lloria from Psychology of Consumer Behaviour
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People and Purpose: Marketing's Fifth and Sixth Ps - Brian Solis

People and Purpose: Marketing's Fifth and Sixth Ps - Brian Solis | Business Improvement and Social media | Scoop.it

people and purpose

 


Via k3hamilton
Anthony Burke's curator insight, January 31, 2013 3:46 AM

When Brian Solis speaks on a topic, it is usually worth listening to/reading. Has always proved to be a knowledgeable source of future thinking

Tom Hood's curator insight, February 9, 2013 12:35 PM

I am a big fan of Brian Sollis and his book, End of Business. The addition of peopkle and purpose to the "old 4 P's" is spot on in my opinion.