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Rescooped by Ricard Lloria from Business: Economics, Marketing, Strategy
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9 of the Most Anticipated Marketing Trends for 2017

9 of the Most Anticipated Marketing Trends for 2017 | Business Improvement and Social media | Scoop.it

Speed is one of the major characteristics of the digital age, and marketing helps to set the pace. Entrepreneurs and decision makers in the advertising field have the task of designing messaging that appeals to consumers in an ever-evolving landscape. Due to this constant change, a variety of trends have emerged.


Via Pantelis Chiotellis
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Rescooped by Ricard Lloria from Business: Economics, Marketing, Strategy
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What Awaits Brands In The Year 2017 | Branding Strategy Insider

What Awaits Brands In The Year 2017 | Branding Strategy Insider | Business Improvement and Social media | Scoop.it

Five emerging areas that will have a major effect on how brands operate in 2017.

 

Via massimo facchinetti, Pantelis Chiotellis
Mike Donahue's curator insight, December 16, 2016 1:47 PM
Interesting insights about what may come in 2017. I found the point about CMO's going away in favor of CXO's due to the former's lack of connection to users interesting. I've believed for awhile now that a company's UX maturity could be measured by how far up the corporate ladder it started.