BI Revolution
34.1K views | +0 today
Follow
BI Revolution
Marketing Truth via Data
Your new post is loading...
Your new post is loading...
Rescooped by Martin (Marty) Smith from Blogging
Scoop.it!

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard

A Look Behind The Big Data Twitter Curtain Thanks To A Wizard | BI Revolution | Scoop.it

What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.

 

Key takeaways

 

The types of content you tweet have significant impacts on attracting and keeping followers.Hashtags probably aren't dead.Each tweet that includes an image, has a hashtag, is a retweet, or mentions someone associates with 2-6% more daily followers.


Just as it does with Rand, your account will likely have individualized factors that move the needle for you.You can explore these via Excel! Check your Followerwonk account for a complimentary spreadsheet of your Twitter activity.Don't forget to follow me @petebray so that I can test whether this blog post significantly moves my follower count! :) And let me know what you uncover.







Via Jeff Domansky, SocialEvolutionism
Martin (Marty) Smith's insight:

Brilliant big data analysis of Twitter says save your great tweets for the weekday, cut down on URL usage and do include hashtags. Great insight from a pile of Twitter data slapped into shape by an ACE quant.





Jeff Domansky's curator insight, September 2, 2014 12:53 PM

Pete Bray offers a fascinating analysis of what impacts Twitter follower increases and losses.

mircoooo's curator insight, September 2, 2014 1:45 PM

Hashtags werden in dem Maße problematisch, in welchem das Hashtag Spamming weiter zunimmt. Insbesondere Instagram ist hier ein Treiber dieser unguten Entwicklung und Crossposting.

 

Benjamin Labarthe-Piol's curator insight, September 3, 2014 11:33 AM

Insightful

Scooped by Martin (Marty) Smith
Scoop.it!

People vs. Patterns | IBM Watson and The Big Data Hub

People vs. Patterns | IBM Watson and The Big Data Hub | BI Revolution | Scoop.it
Data scientists need psychological insights to tune customer analytics | The Big Data Hub http://t.co/trX7AxtwJM
Martin (Marty) Smith's insight:

This is an interesting piece that picks a fight I am not sure exists - the fight between marketing via psychological ideals and marketing based on Big Data. I understand one is IN FASHION (Big Data) as the other wanes, but, and the piece points this point out too, this feels like a distinction without a difference. 

Worth the read if only for the fascinating road IBM Watson is trying to carve. Watching a bunch of engineers become a marketing organization is fascinating and somewhat like watching your child take his first steps (lol).

Before you send angry GPlus notes I know IBM has always been a marketing powerhouse, but today's world reacts to POWER much differently than the 1960's when mainframes ruled the world and IBM was synonymous with information management excellence.

Not so much lately since the world is decentralized, sources of power highly fragmented and you can't buy your way to the top of this new marketing Everest with MONEY (alone). Have to win hearts and minds of real customers now or you are in a world of hurt.

Winning hearts and minds requires emotional connection more than POWER as so this new IBM, the one attempting to win hearts and minds, is taking its first marketing steps all over again. Fun to watch.  

No comment yet.