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Messages that included well-crafted stories were 35 percent more persuasive than the average communication.
Scoop.it!
Bovee & Thill's Online Business Communication Magazines's insight:
Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously. We know what works and why it works, and we can prove it scientifically.
Thanks to advances in neuroscience, brain scans, and data-driven studies, we've learned more about persuasion in the past decade than we had ever known previously. We know what works and why it works, and we can prove it scientifically.