Business Communication 2.0: Social Media and Digital Communication

Most organizations have forgotten the art of storytelling, which is why their messages aren’t being remembered.

There are good messages in this article for us all to remember -- about why storytelling is important and the impact that it makes.  This article includes tips for what you'll need to share your stories effectively, along with a few ideas on where to share your stories.

 

For more about storytelling, see Bovee & Thill textbooks, the only business communication textbooks that cover this topic.

Via Daniel Watson