Business Communication 2.0: Social Media and Digital Communication

Here are ten secrets for posting successfully on social media:

Timing Matters: Posting at the right time of day, day of the week, and season can maximize post visibility, engagement, and interactions from your audience. Do research as to the best time to post.

Consistency: Regular and consistent posting can help establish a brand's image in the digital space, which improves content visibility and may help create a loyal following of your work.

Engaging with Audience: Communicating, interacting, and staying engaged with your audience can prompt conversation, encourage brand loyalty and advocacy, and increase long-term social media success.

Engaging Visuals: Posts with high-quality visuals tend to attract more attention and engagement, leading to more sharing and reaching a new audience.

Hashtags: Using the right hashtags can increase your post views and discoverability, driving engagement and widening your audience.

Be Human and Authentic: People are more likely to engage with an authentic, friendly, and relatable brand or influencer.

Know Your Audience & Expectations: Knowing your audience's needs, preferences, behaviors, and communicating in a way that resonates with them can lead to stronger engagement and better conversion results.

Message length: Concise messaging and clear language can improve the readability and impact of the post.

Experiment and A/B Test: Testing different post types, content and styles can help determine what works best, what drives engagement, and how to adapt in an ever-changing media landscape.

Stay on Top of Trends: Keeping up with trends and incorporating them into social media strategies can attract more viewers and engagement, increasing chances of virality.

Posting successfully on social media requires creativity, effort, and strategic planning. It is essential to understand your target audience, the type of content that resonates with them and consistently produce high-quality content that fits within your target audience's expectations.

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The AIDA model (Attention, Interest, Desire, Action) and similar approaches have been successful with marketing and sales messages for decades.

However, in the social media landscape, consumers are more apt to look for product information from other consumers, not the companies marketing those products. Consequently, your emphasis should shift to encouraging and participating in online conversations. Follow these guidelines:

"Staying updated on the latest social media trends can help fuel your strategy and make you stand out in the crowd. Here are eight social media trends that you need to be aware of for 2020 and beyond."

A majority of Americans say they use YouTube and Facebook, while use of Instagram, Snapchat and TikTok is especially common among adults under 30.

"It is without a doubt social media has significantly altered the way businesses operate. Many aspects of doing business, including the eight mentioned in this post, have greatly influenced the adoption of social media and driven smart companies to invest billions in social media. Today businesses cannot afford to ignore social media."

"Studies from these researchers and others, published or presented in 2019, have brought some context to the question of what exactly digital technology is doing to our mental health."