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Business Communication 2.0: Social Media and Digital Communication
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This is an online magazine by Bovee & Thill, the leading authors in business communication, and the only authors who provide fully integrated coverage of Business Communication 2.0 in each of their business communication textbooks, published by Pearson. For more information about Bovee & Thill's texts and the exclusive, superior coverage they give to Business Communication 2.0: Social Media and Digital Communication, visit http://blog.businesscommunicationnetwork.com. For instructor examination copies, go to http://blog.businesscommunicationnetwork.com/texts. To find your local Pearson sales representative, visit http://www.pearsonhighered.com/educator. To contact the authors, use this form: https://businesscommunicationnetwork.com/contact-us/. To get a free Comprehensive Guide to Business Communication Instructional Resources, visit http://blog.businesscommunicationnetwork.com/resources. Subscribe to a free weekly newsletter of new posts to all 11 of Bovee & Thill's Online Magazines: http://sco.lt/8kgeVV.
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Every day on Twitter, Facebook, and other social media platforms, millions of consumers and business customers rant, rave, brainstorm, offer help, and ask for help.
Smart companies recognize that this global chatter is a gold mine of valuable insights, and they use social listening tools to figure out what people are saying about them and their competitors.
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When you break it down, the fuel that powers all businesses is communication. These hot business communication technologies are more than just idle talk.
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Business communication textbooks have all lagged in covering communication technology, but one author team is remarkably reversing the trend.
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