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Rescooped by michel verstrepen from Social Media Content
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A Bad Experience Can Hurt Your Small Business

A Bad Experience Can Hurt Your Small Business | business analyst | Scoop.it
Before you think that your brand isn't in an industry that needs to be concerned with bad customer experience, think again. A bad customer experience is costly

Via Robert Caruso
Robert Caruso's curator insight, February 21, 2017 10:23 AM
Let’s face it, it’s becoming increasingly difficult to get a new customer into your store or on your website. With the continual changes to digital marketing, user habits and increased consumer expectations, brands certainly have their hands full. But when you add a bad customer experience to these already surmounting obstacles, your business could be shooting itself in the foot.
Rescooped by michel verstrepen from New Customer - Passenger Experience
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Is there a Silver Bullet In #Customer #Experience?

Is there a Silver Bullet In #Customer #Experience? | business analyst | Scoop.it

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, September 2, 2014 3:11 PM

Terence shares valuable graphics, and reminds us all that it takes the entire organization to truly deliver across the #customer end-to-end journey.

Rescooped by michel verstrepen from New Customer - Passenger Experience
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15 examples of artificial intelligence in marketing

15 examples of artificial intelligence in marketing | business analyst | Scoop.it
Artificial intelligence (see the Wikipedia definition), specifically machine learning, is an increasingly integral part of many industries, including marketing.

Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight, April 19, 2016 3:06 PM

Is there anything AI can't do?

 

Ben @Econsultancy shares 15 key examples of AI in Marketing:

 

1. Recommendations/content curation

2. Search engines3. Preventing fraud and data breaches4. Social semantics5. Website design6. Product pricing7. Predictive customer service8. Ad targeting9. Speech recognition10. Language recognition11. Customer Segmentation12. Sales forecasting13. Image recognition 14. Content generation15. Bots, PAs and messengers