Bonnes Pratiques Web & Cloud

Analytics, Tag Management, A/B testing. These products became essential in modern web development. Combined into a single workflow become more than sum of its parts.

SEO hacking is a process of quick experimentation that aims at efficiently growing the organic traffic of web properties. Where traditional SEO strategies look at steady growth, SEO hacking finds unconventional ways to quickly gain traction. That is a process well suited for small web properties looking to scale up organic traffic against large media … Continue reading What Is SEO Hacking? SEO Hacks And The SEO Process For Startups

Parce qu’il n’existait pas de méthode simple et structurée pour construire ses plans marketing… et encore moins pour coordonner l’ensemble de sa stratégie d’acquisition en incluant aussi les ventes et la communication… nous avons inventé l’Acquisition Strategy Design ! Dans cet article, je vous explique ce qu’est l’Acquisition Strategy Design et comment on peut, avec l’Acquisition Strategy Design, construire un plan marketing de faço

At Least Your Landing Page Should Be JAMstack

I find there is very little argument for having your marketing site NOT be JAMstack. A Twitter friend of mine recently launched a side project he'd been laboring over for nine months on Product Hunt. Unbeknownst to him, it got to the top of HN a day later when he wasn't watching. HN brought in tens of thousands of hits and the site went down for hours... and my friend didn't know, because he thought his launch was done. Given a conservative estimate of 10K missed visitors and a 1% conversion rate, that is 100 users that were lost because the server went down. Not to forget negative impressions from existing users.

That's real money.

Of course, on managed platforms like Heroku, you can simply set auto restart and auto scale settings, but that will still cost. Better to just have a clean separation of www.mysweetproject.com and app.mysweetproject.com.

In particular, if your marketing site is JAMstack, launch days are far less stressful because your landing pages aren't vulnerable to being "hugged to death"; it keeps the top of your funnel open and only assigns compute resources to users that actually sign up. As a result of JAMstackifying, your marketing pages will probably also load faster, which matters for a first impression.

Whether or not the rest of your app is JAMstack is totally up to your tech preferences and product requirements; just remember that statically hosted assets don't mean static content, and the whole idea is that you can use as much or as little JS as you like, interacting with a decoupled API, to create the dynamic product experience you envision.

Optimize your landing page for conversions using AI.
The tool allows you to exponentially increase the conversion rate in your Webpage, by automatically testing different variations of your landing page.

Le Growth Hacking ne se définit pas par des moyens et des outils, mais par un objectif : faire de la croissance rapidement, faire croître le nombre d’utilisateurs mais aussi avoir une stratégie de market fit pour accorder le produit au besoin du marché.

A digital channel is a marketing channel, part of a distribution strategy, helping an organization to reach its potential customers via electronic means. There are several digital marketing channels, usually divided into organic and paid channels. Some organic channels are SEO, SMO, email marketing. And some paid channels comprise SEM, SMM, and display advertising.