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Recently, I received a notification on my phone to order a gift for my son’s upcoming birthday. At the time, I was busy doing other things, and didn’t have time to do anything about it, so I postponed the reminder – a common response for me. A few days later, I was waiting for my flight home from Atlanta when the reminder popped up again. This time, I had all the time in the world to do something about it. I ordered him a jersey from his favorite team.
using location to develop for the micro-moment!