Analytics, Tag Management, A/B testing. These products became essential in modern web development. Combined into a single workflow become more than sum of its parts.
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Bonnes Pratiques Web & Cloud
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See how to pinpoint specific elements when A/B testing your layouts. 
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Malgré un ROI positif, il faut TOUJOURS tester sa campagne Google AdWords grâce aux A/B tests. Découvrez comment en mettre un en place et l'analyser.
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L'A/B testing est une pratique désormais répandue chez les marketeurs, 75% des sites ayant un trafic supérieur à 1 million de visiteurs en font régulièreme
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Optimize your landing page for conversions using AI.
Mickael Ruau's insight:
It's the cheapest, most complete, easiest and less time consuming method for A/B testing of the market.
- 10 minutes setup. - Texts recommendations by using GPT-3 - Multi-armed Bandit
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Aweber, notre solution d’emailing, a publié un article intéressant sur des résultats de split testings. Voici le résumé : 1 – “Obtenez immédiatement l’accès” contre “Lire la totalité de l’article maintenant” “Lire la totalité de l’article maintenant” est plus performant… “Obtenez immédiatement l’accès” réduit la conversion de 34% ! Le fait est que les gens veulent vraiment lire la suite de l’article, plutôt que d’avoir accès à quelque chose… 2 – “Faites part de vos remarques” contre “Répondez maintenant” “Répondez maintenant” offre 13% de clics… Sans doute parce que c’est plus direct et cela incite l’internaute à agir, et …
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Multivariate tests indicate how various UI elements interact with each other and are a tool for making incremental improvements to a design.
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Google annonce aujourd’hui plusieurs mises à jour de sa suite Google Analytics 360. Outrele lancement de Data Studio en France, la firme de Mountain View va proposer aux marketeurs une version gratuite de Google Optimize, améliorer Analytics et Tag Manager. Via Frédéric DEBAILLEUL
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By sharing data, segmentation rules and insights you increase your performance and gain better control over the process. And, yes, you save money by buying a single tool.
Targeting
Turn your analytics segments into triggers
Templates
Use Response Templates to track more data, survey users or personalise user experience. Build your own templates with our easy to use framework.
A/B Testing
Whether you want to show discount codes, capture leads or just add third party tag, you may do that as an A/B test to ensure you will not harm your business
Analytics
Evaluate A/B tests based on conversion, revenue or your custom metrics. Automatically track execution errors.