CINE DIGITAL ...TIPS, TECNOLOGIA & EQUIPO, CINEMA, CAMERAS
48.5K views | +0 today
Follow
CINE DIGITAL ...TIPS, TECNOLOGIA & EQUIPO, CINEMA, CAMERAS
Estado de arte del cine digital, Un acercamiento a las tecnologías de producción, edición y exhibición de cine digital, antecedentes, desarrollo y perspectivas Lo que todo comunicador debe de saber acerca de la tecnología subyacente en la producción de cine digital
Curated by SIGNAL GROUP
Your new post is loading...
Your new post is loading...
Scooped by SIGNAL GROUP
Scoop.it!

Consumers Hungry for Brand Stories

Consumers Hungry for Brand Stories | CINE DIGITAL ...TIPS, TECNOLOGIA & EQUIPO, CINEMA, CAMERAS | Scoop.it
From sevenstorylearning.com - November 2, 2012 2:23 PM

"An October 2012 survey by Edelman Berland and Adobe found that American consumers are looking for deeper brand engagement than banner ads and social media “like” buttons. 73% of the 1000 adults surveyed agreed with the statement, “Advertisements should tell a unique story, not just try to sell.”

 

Well, there can be no argument now about the case for business storytelling! At least as far as branding and marketing is concerned.

 

Enjoy the chart this research shows. I know I'll be using this in my work with clients!

 

Thanks to fellow curator Gregg Morris @greggvm and his Story and Narrative Scoop.it curation for finding this and sharing :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;

more...
No comment yet.
Sign up to comment
Scooped by SIGNAL GROUP
Scoop.it!

Haz de tus clientes héroes contando historias en las que seas su mentor, un excelente artículo sobre el uso del "Viaje del Heroe" en la creación de contenidos

Haz de tus clientes héroes contando historias en las que seas su mentor, un excelente artículo sobre el uso del "Viaje del Heroe" en la creación de contenidos | CINE DIGITAL ...TIPS, TECNOLOGIA & EQUIPO, CINEMA, CAMERAS | Scoop.it
From entreproducer.com - June 14, 2012 2:15 PM

As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.

 

If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).

 

I really like the examples and videos this author uses to illustrate his points -- they are very powerful. 

 

And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.

 

That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.

 

So go grab these insights and happy storytelling!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

 

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn