What are the Components of Creativity? | #BetterLeadership | Scoop.it
Creativity is comprised of four factors. Just remember this equation: Creativity = Surprise + Originality + Beauty + Utility.

When you read this post you will find that there are four common criteria that are often used when defining creativity:

1. Flexibility

2. Originality

3. Fluency

4. Elaboration

For more information on the four criteria and information on the four factors that this post uses to define creativity click through to the article.


Via Beth Dichter, Christine Heine