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Why Being REAL Matters More Than Being Perfect - esp. in biz storytelling

Why Being REAL Matters More Than Being Perfect - esp. in biz storytelling | BeBetter | Scoop.it
From www.rohitbhargava.com - March 1, 2013 6:12 AM
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Bill Palladino - Krios's curator insight, February 23, 2013 11:57 AM

Following on our theme this week of branding, this article looks at how to be REAL in marketing.  The author talks about the downside of being "too perfect" in the marketing space.  How do you perfect your nonprofit brand while staying real?
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Rescooped by Alessandro Rea from Facebook best practices and research
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Nonprofits Drive the Message Through Social Conversations - eMarketer

Nonprofits Drive the Message Through Social Conversations - eMarketer | BeBetter | Scoop.it
From www.emarketer.com - March 2, 2013 6:33 AM

"Compared to other small businesses surveyed by Vertical Response, nonprofits were even more likely to be present on social media channels, and had greater frequency of posting."


Via Debra Askanase
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Debra Askanase's curator insight, February 20, 2013 3:28 PM

96% of nonprofits said they were on Facebook vs. 90% of businesses. 86% of nonprofits on Facebook reported posting on the site multiple times per week, vs. 66% of small businesses.
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