B2B OP TBS
2.6K views | +0 today
Follow
B2B OP TBS
Marketing

B2B OP TBS

Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by Christophe BENAROYA
Your new post is loading...
Your new post is loading...
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends

3 Things Marketers Must Do to Complete their 2015 Plans - Buyer Legends | B2B OP TBS | Scoop.it
From www.buyerlegends.com - November 30, 2014 7:12 AM
  2015 looms large on the horizon.  For marketers, a new year means new opportunities, planning, strategizing, and a general lining of ducks in rows.

Via Pantelis Chiotellis
more...
No comment yet.
Sign up to comment
Rescooped by Christophe BENAROYA from Business: Economics, Marketing, Strategy
Scoop.it!

Marketing to the Segment of One is Closer Than it Seems

Marketing to the Segment of One is Closer Than it Seems | B2B OP TBS | Scoop.it
From www.cmswire.com - October 29, 2014 4:09 AM
As mass marketing dwindles in popularity and effectiveness, the “segmentation of one” is the future. Businesses must be able to market to customers at an individual level to remain competitive and relevant.

Via Pantelis Chiotellis
more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn