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Scoop.it!
This infographic looks at the buyers’ new ways of doing business, from where they’re shopping to how they’re spending, to help B2B suppliers engage and convert them. Via Marteq 
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Scoop.it!
Are you up to speed on the evolution of B2B E-commerce? Learn what you need to know to keep your marketing efforts up to speed here... Via Marteq
Marteq's curator insight,
December 18, 2014 8:08 PM
Lots of toe-dipping in 2015, then watch it burst out in 2016.
Scoop.it!
As B2B vendors see commerce shifting online in response to customer demand, US CMOs from B2B product and services firms expect roughly 10% of their sales (10% and 9%, respectively) to be through the internet in the next 12 months. Not surprisingly, that’s a lower share than forecast by CMOs at B2C firms, who envision 14-15% of their sales to come via the internet.
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Via Marteq
Marteq's curator insight,
September 7, 2014 10:20 AM
The question: should this be incorporated into MAPs? It's a trend that will take off in 2015, and offers a differentiation for a MAP vendor. Imagine a predictive + eCommerce MAP. |
Scoop.it!
Are you up to speed on the evolution of B2B E-commerce? Learn what you need to know to keep your marketing efforts up to speed here... Via Marteq
Marteq's curator insight,
December 18, 2014 8:08 PM
Lots of toe-dipping in 2015, then watch it burst out in 2016.
Scoop.it!
The second annual B2B Procurement study from Acquity Group, part of Accenture Interactive, examines how the shift to the Web has impacted the B2B buyer’s search, discovery and purchase processes in... Via Marteq
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