In an age when almost everything has gone digital, some have raised doubts regarding the staying power that trade shows have in today's marketing landscape. Fortunately for managers and exhibitors alike, the age of the exhibition is far from over.
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B2B OP TBS
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Designed for B2B professionals and students, the "B2B OP TBS" is a daily collection of articles, contributions, videos, and posts on B2B matters: CRM, SRM, Marketing, Business Development, Sales, Purchasing, Procurement, Branding & Naming, Project, Innovation, including some specific focus in dedicated sectors (Aerospace…)
Curated by
Christophe BENAROYA
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