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Virtual reality draws a clear line in the sand—you're in the real world, you put on this headset, and now you're in a different world. But augmented reality technology allows you to straddle that line, keeping one foot in both worlds and in doing so, creating a third world that's all its own
It's in this third world of augmented reality that Nexus's Invisible Museum lives. We already know that not all art is visible. But these works are less invisible than they are cloaked. They’re perfectly easy to see, if you look at them the right way, which is through a tablet device equipped with augmented reality technology.
Nexus Interactive Arts has created the Invisible Museum for Qualcomm at CES in Las Vegas, featuring a series of exhibits that come to life using Augmented Reality (AR) technologies.
The Invisible Museum installation uses AR to reveal a digitally augmented 3D world that is symbolic of Qualcomm technology, which is often invisible to the naked eye.
When visitors enter the bespoke designed museum, 6 striking white exhibits are displayed on plinths against a completely white background; the Invisible Museum.
Each plinth comes to life when a visitor simply points a mobile device at the piece of art work, immersing visitors in a series of whimsical and colourful animated 3D worlds – a complete contrast to the white space of the real world installation.
To explore the technologies in more depth the digital augmentation includes hotspots, which reveal further information on the work Qualcomm does.
The exhibition runs through-out CES and then will be touring across the US and Europe.