Digital #MediaArt(s) Numérique(s)

Ad agency JWT London recently held an exhibition titled ‘Loop’, which featured framed stills of animated GIFs created by various artists.

The exhibition was organized by JWT creative Yoni Alter, and aimed to showcase the myriad creative and sophisticated designs that could be produced within the medium’s limitations.

Visitors could bring the images to life by viewing them through their smartphones with an augmented-reality app called Blippar.