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Non-Sign II by Lead Pencil Studio, 2010
Out in Washington State, Daniel Mihalyo and Annie Han, of Seattle’s Lead Pencil Studio, in 2010 put up a piece along the Canadian border that is stop-you-in-your-tracks beautiful. [[there is] a story about it in the new issue of Icon.] To counter the visual clutter along the road into the United States—countless billboards of garish, cheesy advertising fouling a once pristine landscape — they’ve created their own billboard, a negative billboard that frames the ever-changing sky. The structure itself is an evanescent thicket of steel rods, left incomplete along the top edge so your mind can fill in the shape.
Giant billboards are some of the most invasive forms of advertising, especially when you consider that they are strictly visual and mostly stationary. They’re just so huge!
