From barbarabray.net - July 23, 2012 11:44 AM
Barbara Bray and Kathleen McClaskey developed a chart that explains the differences between personalization, differentiation, and individualization.

 

Read more, very interesting...:

http://barbarabray.net/2012/01/22/personalization-vs-differentiation-vs-individualization-chart/

 


Via Gust MEES, Donna Murdoch