Will people be persuaded to learn only if they’re entertained? How far is this just a hook – and how far does it make the message more memorable, understandable, integrated and accessible? by Bob Little, Senior Partner - Bob Little Press & PR. For over 20 years, Bob has specialised in writing about, and commentating on, corporate learning – especially e-learning – and technology-related subjects. His work has been published in the UK, Continental Europe, the USA and Australia. Recently Bob publish the e-book: ‘Perspectives on Learning Technologies’