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Scoop.it!
The White House has recruited more than 40 celebrities, and some of their moms, to encourage Americans to sign up for health insurance under the Affordable Care Act. These celebs sold it best. 
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Scoop.it!
Between Two Ferns's channel on Funny or Die. Episode 18: President Barack Obama sits down with Zach Galifianakis for his most memorable interview yet., Episode 16: Zach Galifianakis sits down with Justin Bieber for an interview no one will ever forget. , Zach interviews Natalie Portman and her dog, Whiz.
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These five celebrities have successfully promoted the Affordable Care Act. While effective, these means are often frowned upon because they seem more like doing a commercial for a piece of government legislation, and should be counted as propaganda. You should be going for the product, not the celebrity name.
This is a very intelligent and effective way for the President to endorse healthcare.gov and the Affordable Care Act, as well as gain the public's admiration. This reaches out to the young demographic, especially.
President Obama's attempt to gain support for the ACA by having famous celebrities like Ellen and Jennifer Hudson support it, help the ACA reach its goal. As the younger generation would be the population that would pay the most in the system for the proportion that they take out, then President Obama aiming to have the younger generation join with the support of celebrities is very strategic.