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I certainly cannot prove that I’ve found the earliest ‘seed thoughts’, but I believe I’ve found some of them, and want to record them here for those of us that wonder about the beginnings of something that’s become a powerful, mainline trend in the overall scope of content marketing.
Content Curation: Earliest ThoughtsFebruary, 2007; Jeff Jarvis. He was talking about the ‘re-architecture of news‘, and did not even use the word “curation” or “curate” in the article. But I believe that Jeff Jarvis was barking up the curation tree. He observes the “news bombardment” that we were all beginning to experience, and the fact that people were going to find preferred sources for their news; places they could go, trusting that they’d find the news they were really looking for. He explained that the best service we can do for our readers, is offer them the best information, whether that’s something we create ourselves, or it’s someone else’s creation. It’s a very interesting article, with interesting comments (comments from 6 years ago!). He’s clearly wrestling with the beginnings of content creation. Read it!
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Via Chuck Sherwood, Former Senior Associate, TeleDimensions, Inc
