21st Century Public Relations

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 

Via Marteq

1. Predictive analytics is making guessing a game of the past

One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions.

2. Intelligent multi-channel marketing is becoming the norm

Tests have shown that when you target a customer both in their inbox with an email and on Facebook with a matching ad, the customer is 22% more likely to purchase, as opposed to if you had only sent the email.

In multi-channel marketing, the whole is usually greater than the sum of its parts. This is especially true when you add a layer of personalization into the mix, which is of course possible with marketing automation.

3. Marketing automation is becoming widely adopted

There are two colliding waves in the marketing automation industry that are converging to form a tsunami-like surge of businesses interested in marketing automation. These waves are 1) the increased awareness of the value of marketing automation and 2) the increasing impact and capabilities of marketing automation software.

marketingIO’s MarTech Managed Services drives more leads faster. 

Via Marteq

Digest...

A full quarter of companies that adopt marketing automation boost revenue between 30 and 49 percent, according to a new study by RazorSocial’s Ian Cleary. Another 20 percent of companies see revenue jump between 15 and 29 percent.

 

But significant errors in system selection can lead to negative ROI — and dissatisfaction.

 

“Picking the wrong tool, not assigning the right resources, and not managing the initial and ongoing implementation can lead to reduced or even non-existent ROI,” Cleary says. “Almost half of those who have implemented marketing automation are not sure, months or years later, whether the time, energy, and money to do marketing automation has been worth it.” That’s a striking dichotomy: significant ROI on the one hand, and seemingly inexplicable unhappiness with results on the other hand.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Via Marteq

Basic/ Digest...

1. Increase Inbound Leads
Marketing automation can help widen the net you cast for your inbound leads. One of our customers experienced inbound leads jump by 250,000 in 1 year. Aim to increase your inbound leads by similar number.

 

2. Empower Sales
Marketing automation is not just for the marketing department. In fact we recommend that marketing involve sales even while making a business case for marketing automation.

 

3. Tweak Campaigns Based on Lead Attribution Data
Reporting is one of the strengths of marketing automation platforms. Use it to track lead attribution. On a monthly basis monitor your reports on sales wins. Observe the journey they made through your funnel.

 

4. Increase Conversions

Better lead quality and quantity plus higher lead velocity will help you achieve your fourth objective of a significant increase in conversions.

 

___________________________________

► FREE: AgileContent™ delivers more quality content to your market! Get your FREE 14 Day Trial NOW!: http://goo.gl/rzeg79. No credit card required!

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Via Marteq

marketingIO: One Source for All Marketing Technology Challenges. See our solutions.

Via Marteq

Digest...

Dan Freeman, the president of marketing consultancy Marketing Growth Strategies: “First-time implementers are just trying to do the nuts-and-bolts, simple stuff like landing pages or knowing who is visiting their website, while those who have been doing marketing automation for six months or a year are looking at the next stage … full nurture programs, automated workflows, and more.”

 

In fact, many of the new marketing automation buyers aren’t even doing email marketing or customer relationship management (CRM), which means they are fairly unsophisticated buyers.

 

That’s something the 70-plus marketing automation vendors will want to keep in mind — not just because new buyers have specific needs, but also (and maybe especially) because a big chunk of existing system owners are keeping their eyes open as well. As is well-documented, many companies use multiple marketing automation systems – and have a surprising openness to switching.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Via Marteq

Intermediate/ Digest...

The average ROI from implementing marketing automation, according to our survey respondents, is 27.8 percent. Almost every single company of the 83 surveyed so far reported positive ROI, with four of them reporting massive 150 percent increases in revenue.

But when we asked whether their investment in marketing automation was worth it, 42 percent said they were “not sure.” Another 7.2 percent responded with a flat out “no.” Only 48 percent of respondents confidently answered in the affirmative.

 

Some clues, however, can be found in the fact that many companies really didn’t understand how challenging their particular system would be to run, what kinds of skills they needed, and how much content they would like to produce to feed the machine.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Via Marteq

If you're switching to a new system, your launch date might become a point of stress. Here's how a multi-stage soft launch can help ease the switch.

Basic/ Excerpt...

Here was [the author’s] plan: we would launch in three stages. Instead of trying to anticipate every risk before the final launch, we would give ourselves padding, and invite any unforeseen problems to present themselves beforehand. We would push hard for the first two launches, and make the third launch, on December 31st, a non-event.

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

Via Marteq