Sell the Call: 5 Rules for Writing Effective Prospecting Emails - Uberflip | 21st Century Public Relations | Scoop.it
1. It starts with the subject line

2. Keep it short

3. Make one “ask”

Your ask should be extremely clear and singular. If you want a call, ask for the call, and don’t leave your prospect scrambling to answer a bunch of questions. They’ll end up answering none of them.

4. Leverage content

5. Be yourself

Via Marteq