3 Memory Techniques That Get People To Remember Your Content - CoSchedule | 21st Century Public Relations | Scoop.it
From coschedule.com - July 10, 2014 1:33 PM

Excerpt...


So, what kind of content gets remembered the best?

-- >  Something that makes an association to what the audience member already has in his memory.

-- >  Something that provides multiple ways of understanding a topic (multiple neural pathways), preferably through story, illustration, and anecdote.

-- >  Something unusual that isn’t so similar that it falls into the “I’ve seen this before” rote memory which can’t differentiate well. Good designers sometimes make the mistake of making everything look “similar” for visual branding purposes, not realizing they hurt the ability of some to differentiate among their content. Copycats also do themselves no favors for this same reason.

-- >  Something that doesn’t require long-term memory to grasp, i.e. isn’t so complex or long that they forget what they’ve read at the beginning. When we’re reading, we’re functioning on short-term memory. It’s easy to forget things. Blogger A.J. Kohn even suggests our infographics are getting too complex.

 

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