21st Century Learning and Teaching

If you work in social media, explaining your job can be a frustrating experience - especially to family members who probably assume that you just use Facebook all day. 

For Community Managers, in particular, there tends to be a lot of confusion over exactly what the role entails.

To clear things up, I thought I’d delve into the world of community management and find out why it’s becoming increasingly important for brands of all kinds.

Here’s a beginner’s guide.

What does a community manager do?

The role of a community manager is to act as the bridge between a brand and the community it is aiming to create (i.e. a loyal audience or group of core consumers connected by a similar interest). 

They should be the brand’s ambassador, engaging with potential customers and building relationships with existing ones. They are also focused on gauging sentiment around the brand, using social listening tools in order to monitor feedback and engagement.   

Learn more / En savoir plus / Mehr erfahren:

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Skills