21st Century Learning and Teaching

Why content marketing for healthcare matters 
The significance of online information — collectively referred to as ‘content’ — plays a major role in healthcare marketing success for a few key reasons. 

First and foremost, avoiding content marketing prevents your brand from meeting your audience where they are. Healthcare marketing predominantly operates online as patients and prospects search the internet for expert information about various health problems, treatment options, and medical facilities. 

Second, reviews and recommendations concerning hospitals, doctors, and healthcare providers have a significant impact on care decisions. This pattern of self-education has created an environment where patients are actively looking for ways to solve their pain points and participate in their health. 

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Big data analytics can play a crucial role in helping patients get healthcare at a lower cost.

Today, healthcare costs are much higher than they should be and have been growing steadily over the past 20 years. In fact, according to a study by McKinsey, healthcare expenses represent nearly 17.6% of United States’ GDP. Due to the rising cost of healthcare, it’s time to look at smart, data-driven ideas.

From autonomous cars to Internet of Things, big data has percolated almost every industry. It’s no surprise that the healthcare industry, with its large amount of data, is on the verge of big data-driven transformation, perhaps more than any other field.

Healthcare analytics has the potential to reduce treatment costs, predict outbreak of epidemics as well as preventable diseases and improve the quality of life. Here are 5 examples of how big data analytics in healthcare can help save lives.

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