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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:
The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.
Build a personal brand
Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.
Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.
Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable.
Read more in the article...
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:
The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.
Build a personal brand
Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.
Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.
Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable.
Read more in the article...
Learn more / En savoir plus / Mehr erfahren:
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/