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The demand for companies to create quality content is at an all-time high—and it’s no surprise.
The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.
In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.
Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:
Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information.
On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.
Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation https://gustmees.wordpress.com/?s=blogs https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation
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I was fortunate to be able to share my thoughts on how digital content curation may be implemented as a powerful pedagogical approach in the latest issue of SCIS Connections. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=curation
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Many people use the terms Responsive Design and Adaptive Design interchangeably, but creating a distinction between them does help clarify two different approaches to the modern challenge of designing web pages that work on small and large screens.
In the world of web design, the only thing harder than keeping up with the ever-evolving standards in HTML, CSS, and other technologies, is keeping up with the vocabulary. This article is about helping you understand what responsive and adaptive design mean, and how these approaches differ. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Web-Design https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press
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Every business values their company blog for different reasons, but in order to accomplish any worthy goal, you need to ensure your blog has a high level of engagement with readers. Having said that, are you doing everything possible to increase blog engagement with your readership?
Increase blog engagement in 5 easy steps
Blog engagement is important for a number of reasons. First and foremost, it allows you to reach your target audience and have considerable influence over them. Secondly, it enhances your SEO standing and enables you to prove to the search engines that your content is valuable and worthy of prime real estate in the search results.
“Google notices whenever blog visitors leave comments and posts as well as when they post a response,” SEO Service Agents explains. “For the search engines, they will see that your blog is active and very much alive. Not to mention the fact that your rankings in the SERP’s will benefit from mentions of your content on social media platforms. The end result is that all of this will generate more visitor traffic. And that is exactly what you are looking for.”
But what exactly is the goal? In other words, what does it look like for a blog to have high levels of engagement? From a big-picture perspective, you want blog visitors to read and engage with your posts, comment and share on social media, and return to your blog regularly to check for new content.
The big question is, how? How do you get readers to do these things on a steady and ongoing basis? While there are numerous strategies you can use to get the desired results, here are a few keys that leading brands have discovered over the years. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=blogs https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs
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So you want to do content marketing – and in a big way. This isn’t going to be a tentative test. You’re making an aggressive, committed, all-in push to create and engage an audience for the long-term.
First of all – good for you! Content marketing is effective, and increasingly more effective than advertising. And as it gets harder and harder for advertising to work, we expect more companies to make serious, committed shifts like this.
But now that you know you’re serious, you’re going to need to hire people. This assumes, of course, that you’ve decided to keep this thing in-house rather than hire an agency.
I think that’s smart. Here’s why:
Good content marketing involves the entire company – sales, customer service, management, even accounting and development. An in-house team will always have better communication channels with those departments than an agency will. You’ll see each other in the elevator, at the Christmas party, and at any other company-wide function.
There’s no question of everyone being “on the team” with an in-house content program. This isn’t always so with agencies. There are sometimes lingering questions about what an agency’s priorities really are.
Great content marketing rises up from your company’s DNA. Your brand voice, your value proposition, your understanding of your customers… these are so core to your company that I worry about hiring an agency to define it for you.
With the agency thing settled, you now need to go build your team. The question becomes: What are your goals? What’s your budget? Those answers will inform how big of a team you’ll need and who you’ll hire first.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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There’s an epidemic sweeping through the content writing industry. People are spending more time curating other people’s content than crafting their own original pieces. In a world where it’s easy to simply grab something from someone else and share it with your audience, you may be falling prey to this dangerous trend.
You may assume that convenience is the primary issue; however, a lack of confidence may be to blame.
How a lack of confidence hurts your writing
Confidence is a fickle thing. One minute, you can have all the confidence in the world and the next moment it’s gone. There are so many different factors in play and the average person has a pretty poor outlook on their potential.
“Often people think of confidence as something that the lucky few are born with and the rest are left wishing for. Not true,” business consultant Margie Warrell assures people. “Confidence is not a fixed attribute; it’s the outcome of the thoughts we think and the actions we take. No more; no less. It is not based on your actual ability to succeed at a task but your belief in your ability to succeed.”
When you look at writing, in particular, this means confidence isn’t tied to your talent as a writer, but in your belief that you can be successful. Once you look at it through this lens, it becomes apparent that a lack of confidence can have a tremendously negative impact on your efforts. Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=blogs https://gustmees.wordpress.com/?s=curation
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A healthy blog is the cornerstone of a successful content marketing campaign. In this post, we show you how to leverage clever headlines to generate buzzworthy content! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy https://gustmees.wordpress.com/?s=blogs
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Scrum is an iterative and incremental agile software development framework for managing product development. It defines "a flexible, holistic product development strategy where a development team works as a unit to reach a common goal", challenges assumptions of the "traditional, sequential approach" to product development, and enables teams to self-organize by encouraging physical co-location or close online collaboration of all team members, as well as daily face-to-face communication among all team members and disciplines involved.
Scrum is an iterative and incremental agile software development framework for managing product development.[1][2] It defines "a flexible, holistic product development strategy where a development team works as a unit to reach a common goal",[3] challenges assumptions of the "traditional, sequential approach"[3] to product development, and enables teams to self-organize by encouraging physical co-location or close online collaboration of all team members, as well as daily face-to-face communication among all team members and disciplines involved.
A key principle of Scrum is its recognition that during product development, the customers can change their minds about what they want and need (often called requirements volatility[4]), and that unpredicted challenges cannot be easily addressed in a traditional predictive or planned manner. As such, Scrum adopts an evidence-based empirical approach—accepting that the problem cannot be fully understood or defined, focusing instead on maximizing the team's ability to deliver quickly, to respond to emerging requirements and to adapt to evolving technologies and changes in market conditions. Learn more / En savoir plus / Mehr erfahren: http://www.scoop.it/t/wordpress-annotum-for-education-science-journal-publishing
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In my last tutorial we were talking about #PersonalBranding: https://gustmees.wordpress.com/2018/06/13/first-steps-with-the-arduino-uno-r3-maker-makered-coding-badge-with-2-8%E2%80%B3-tft-touch-screen-with-sdcard/ What Is Personal Branding:
When we talk about "personal branding" we are referring to establishing and promoting what you stand for. Your personal brand is the unique combination of skills and experiences that make you you. Effective personal branding will differentiate you from other professionals in your field.
A Brand Can Be Anything
We’re used to thinking about brands in relationship to companies and products - think McDonald’s or Apple. But nowadays, anything can be a brand. Even as an individual, you have a personal brand.
So what is your personal brand? Whether you’re known for your snaps or you’re still using a typewriter, you have a brand that exists both on and offline.
Luckily, there are a lot of great tools and resources out there to help you with the personal branding process. Use them to leave the right impression on people who look you up online.
The idea of personal branding makes some people uncomfortable. But, if you don’t take control of your personal brand online, then you are missing out on opportunities and letting others control your narrative.
At BrandYourself, we believe that personal branding should be accessible to everyone. That’s why we created this guide - to help you through the process of building your personal brand online.
While the specific circumstances and goals vary by individual, the overall concepts and process are still be relevant to everyone.
Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Personal+Branding
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The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.
Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.
Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018: 1. Audience experience will become more important than ever.2. High-quality content clusters are the future of search.3. Content strategies will expand.4. Channel experimentation will be critical to reaching your audience.5. Brands will need to think like media companies.6. Dynamic content will continue rising.... Read more in the article! Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation
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You don’t need to make excuses. There are lots of legitimate reasons why you haven’t prioritized your blog. Maybe you are a one-person marketing team and need to focus your attention on paid promotion and social media. Perhaps you come from an industry that is traditionally offline and your company has only recently started building a digital presence. Maybe you used to have a blog, but due to other pressing concerns, it has remained stagnant for months or even years.
Whatever your excuse, it’s not too late to get a blog up and running before the new year. And it’s easier than you think! Maintaining a content hub on your website is essential for building organic traffic and generating inbound leads. A good blog helps google find you, provides material for you to share on social media, and demonstrates your industry expertise and brand credibility. Here are 5 simple tips to help you activate an older blog, or start blogging from scratch... Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=blogs https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=blogs
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Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are:
The leads you attract aren’t very interested in your offer.
You aren’t generating enough traffic to your opt-in pages.
Refining your content marketing strategy can be the best way to address both of these problems. Here are some ways content can push your list building strategy into overdrive.
Build a personal brand
Why do people subscribe to your email list? It’s not necessarily because they think you will give them free stuff but rather VALUE. Depending on your business, that value may come in the form of monetary discounts or insight to help them in some way. Building your personal brand gives people the confidence to know that you are knowledgeable in a specific area and that there’s value in subscribing to your email list.
Find social platform. Are you a chef? You should be creating amazing Instagram posts of your food. Motivational speaker? Facebook videos should be your daily activity. Digital marketer? I should already be in your funnel.
Collaborate with other personal brands. While you’re making a name for yourself it’s critically important to collaborate with other personal brands to expedite your follower growth. Identify thought leaders in your space and create content together. If you’re a digital marketer, that could mean going on their podcast to share insights from recent campaigns that their audience will find valuable. Read more in the article... Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=press https://gustmees.wordpress.com/2014/02/26/curation-the-21st-century-way-to-learn-on-its-own-pace-and-to-organize-the-learning/
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À l’ère du Big Data, l’intelligence collective des êtres humains permet de générer de nombreuses données pour résoudre certains des principaux problèmes de l’humanité. De même, elle permet d’analyser certaines données plus efficacement que les algorithmes informatiques. Découvrez la relation étroite entre intelligence collective et Big Data.
Intelligence collective : définition
La notion d’intelligence collective désigne une intelligence de groupe, ou une intelligence partagée émergeant de la collaboration, des efforts collectifs ou de la compétition entre plusieurs individus. Cette intelligence collective permet de prendre des décisions par consensus. Les systèmes de vote, les réseaux sociaux, et les autres méthodes permettant de quantifier l’activité de masse peuvent être considérés comme des intelligences collectives.
L’intelligence collective peut être perçue comme une propriété émergente de la synergie entre le savoir offert par les données, les logiciels, le hardware informatique, et les experts de domaines spécifiques, permettant de prendre de meilleures décisions au moment opportun.
Plus simplement, l’intelligence collective résulte de l’association entre les humains et les nouvelles façons de traiter l’information. Learn more / En savoir plus / Mehr erfahren: https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Intelligence+collective
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Salespeople and marketing types both toss the word 'lead' around a lot, but they don't always agree on what it means. Most salespeople define a lead as someone who matches the criterion the salesperson has established and who has the need, reason and/or interest in pursuing the product. However, marketing professionals tend to define a lead as anyone who might have those qualities, and believe that a lead that proves to have the desired attributes is considered to be a 'prospect.' Learn more / En savoir plus / Mehr erfahren: http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Digital+Marketing http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Leads http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Business
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Blogging is a trendy activity in today’s marketplace. Most businesses, companies, and influencers are developing and growing their professional blogs with one purpose: business growth. A blog will often improve the expansion of brands in the marketplace. The more popular a blog becomes the better awareness will the business receive.
Perceive your own business like a powerful mechanism that can satisfy a specific target audience. However, before your products or services get to satisfy anyone’s needs or solve anyone’s problems, you –the brain of the company – has to supply a consistent flow of interested customers.
How do you do that? Well, you can run a blog and deliver massive amounts of traffic to your business offer. Thousands of people will hear about your brand’s name, and that’s only because they’ve been tempted to arrive to and consume one of your blog posts. In fact, here’s a list of benefits that blogging shall bring to your business performance:
More traffic towards your business website through SEO channels.
Blog posts’ call-to-actions (CTAs) generate new leads and potential sales.
Improves your authority in the field because of the quality content you share.
A great feedback machine (ask visitors at the end of posts to share insights).
Your business can become viral because one blog post becomes viral.
Learn more / En savoir plus / Mehr erfahren: https://gustmees.wordpress.com/?s=blogs https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging
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The demand for companies to create quality content is at an all-time high—and it’s no surprise.
The alternatives simply don’t work. If you’re creating mediocre or inconsistent content, you can’t stand out, and if you’re not creating content at all, there’s no way for your target audience to find you.
In fact, content is so highly prioritized that content writing and editing skills are among those with the highest demand in the jobs market.
Blogging has been the backbone of growth for companies across industries, and it’s thanks to the fact that:
Websites with a blog tend to have 434% more indexed pages
Companies who blog receive 97% more links to their website
Blogs have been rated as the 5th most trusted source for accurate online information.
On top of that, blogging sparks word-of-mouth promotion because 94% of people who share posts do so because they think it might be helpful to other. In other words, bringing value to your audience means they will want to pass that value onto someone else.
Learn more / En savoir plus / Mehr erfahren:
https://gustmees.wordpress.com/?s=curation
https://gustmees.wordpress.com/?s=blogs
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Blogging
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Curation