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There are many reasons for publishers to reconsider developing a curation service.
1. Their journalistic firepower is dwindling. In the US alone, the traditional journalism workforce has been halved from its peak in the 1990s. The ability to cover the news broadly and in depth is at its lowest point (paving the way for historical misses, such as the strength of the Trump electorate).
2. Symmetrically, the pool of sources has never been greater. Expertise is now widely available in every field — but it can be hard to find and to evaluate.
3. Publishers, old and new, tend to underestimate the power of their authority. A link suggested by a trusted source is invaluable for readers; far from abandoning their referral, they tend to come back to their valued news source.
Learn more / En savoir plus / Mehr erfahren.
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy
https://gustmees.wordpress.com/?s=curation
There are many reasons for publishers to reconsider developing a curation service.
1. Their journalistic firepower is dwindling. In the US alone, the traditional journalism workforce has been halved from its peak in the 1990s. The ability to cover the news broadly and in depth is at its lowest point (paving the way for historical misses, such as the strength of the Trump electorate).
2. Symmetrically, the pool of sources has never been greater. Expertise is now widely available in every field — but it can be hard to find and to evaluate.
3. Publishers, old and new, tend to underestimate the power of their authority. A link suggested by a trusted source is invaluable for readers; far from abandoning their referral, they tend to come back to their valued news source.
Learn more / En savoir plus / Mehr erfahren.
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+marketing
https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=content+strategy
https://gustmees.wordpress.com/?s=curation