One, that character matters no matter who you are or where you are. Two, that they might look at character education this way: If exercising builds strong muscles, then practicing the virtues of good behavior builds strong character. Three, one important way that our children learn character is from observing, imitating, and modeling what adults say and do.
This being the case, I remind them that they too are character educators.
Be a role model.
Entelechy Education, LLC combines character education, STEM topics, and language literacy in all of their products: books, games, and teaching aids. http://www.fundable.com/entelechy-education
Like the idea of the two "c's"