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It's not hard to see why Uber data is marketing gold. As Hirson notes, Uber is right up there with the other people/organisations who know his location at all times:
There are only four people/organizations in the world who know my location at all times: my wife (because I tell her), Apple (because Siri), the NSA (because NSA), and now Uber.
Since the service Uber has built is so convenient, and increasingly essential to my life, Uber knows where I live, where I work, where I eat, where I travel, where I stay/visit and when I do all these things.
Learn more:
- http://www.scoop.it/t/securite-pc-et-internet/?tag=Privacy
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Privacy
It's not hard to see why Uber data is marketing gold. As Hirson notes, Uber is right up there with the other people/organisations who know his location at all times:
There are only four people/organizations in the world who know my location at all times: my wife (because I tell her), Apple (because Siri), the NSA (because NSA), and now Uber.
Since the service Uber has built is so convenient, and increasingly essential to my life, Uber knows where I live, where I work, where I eat, where I travel, where I stay/visit and when I do all these things.
Learn more:
- http://www.scoop.it/t/securite-pc-et-internet/?tag=Privacy
- http://www.scoop.it/t/21st-century-learning-and-teaching/?tag=Privacy